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The Manners and Etiquette of Da`wah
  Inviting Towards Allaah and the Qualities the Caller
Author: Shaikh Abdul-Aziz Bin Baz
Article ID : DAW010002  [34571]  
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The correct character and attributes necessary for the du’aat(callers to Islaam) have been duly explained by Allaah -the Majestic the Most High- in many aayaat(verses) in many different places in His Noble Book. Firstly : Al-Ikhlaas - Sincerity It is obligatory upon the da’ee(caller) to have ikhlaas (sincerity and purity of intentions and actions ) for Allaah- the Mighty the Majestic- neither desiring to show-off ,nor desiring reputaion, nor the praises and accolades of the people.Rather he should only call to Allaah, seeking the Face of Allaah, as He -the one free from all imperfections- says:

“Say :This is my way. I do call to Allaah upon sure knowledge.” (12 : 108)

“And who is better in speech than he who calls to Allaah.” (41 : 33)

Thus, Firstly, it is necessary to have ikhlaas for Allaah- the Mighty the Majestic-this is the most important virtue, the greatest quality; that you seek from your da’wah(call) the Face of Allaah and the Abode of the Hereafter.

Secondly : Al-’Ilm - Knowledge To call the people to Allaah upon Knowledge.and not ignorance.

“Say : This is my way, I do call to Allaah upon sure knowledge.” (12 : 108)

Thus knowledge is an essential obligation and a must for preacher. Better avoid talking on a topic about which you have no knowledge as the ignorant destroys the edifice and does not build it defaces the same and does not reform it. So '0' servants of God! Fear Allaah to say about Him a thing which you do not know: do not preach the people unless you have a thorough knowledge and insight into what Allaah and His Messenger () have declared. It is essential for a preacher to be fully conversant with and have a deep knowledge of all the aspects of the mission, and must be aware of all the proofs and arguments of the subject. When truth is dawned upon him together with its realization then his call to the people will be effective and understandable - may be, he may have to demonstrate with his action or may have to leave or abandon something for its sake. He should then consider this mission as the sign of his servility to Allaah and obedience to His Messenger (). He should call on people to abandon a thing which is forbidden by Allaah and His Messenger () on the basis of his knowledge and insight.

(3)The third qualification necessary for a true preacher is his excellent chraracter. The first and the foremost ingredients in a preacher's character are patience, tolerance and forbearance; he should also be kind and soft hearted with forbearing temperament self sacrificing like the Prophet (). Avoid haste, undue strictness and excesses. Be lenient humble and soft in your preaching. In this connection some of the points have already been stated earliar as Allaah, the Almighty ,says:

“Call unto the way of thy Lord with wisdom and fair exhortation and reason with them in a better way.” (16 : 125)

“It was by the mercy of Allaah that you were lenient with them (‘0’ Muhammad) for if you had been stern and fierce of heart they would have dispersed from you.” (3 : 159)

And as Allaah has described, while sending Moosa and Haroon to Pharaoh directed them:

“And both of you speak unto them a gentle word that per chance he may heed or fear.” (20 : 44)

And according to a hadeeth the Prophet of Allaah () has said:


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