To produce "true" Muslims.

• To bring into existence a "true" Islamic Society. Allah says: "They (i.e. the Believers) are those who if We give them the authority in the land, establish the prayer, give the obligatory charity (i.e. Zakat) and enjoin what is good (i.e. to worship Allah in His Oneness and to obey all of His commandments) and to forbid wrong (i.e. to join others in worship with Allah and to disobey any of His orders). And with Allah rests the decisions of all affairs." [Surah al-Hajj 22:41].
• To establish the proofs of Allah against the Kuffaar and the deviant heretics and groups within the Ummah. Allah says in the Qur'an: "[We have sent] Messengers as bearers of good news and as warners, in order that mankind shall have no plea against Allah after the Messengers. And Allah is Ever-Powerful, All- Wise." [Surah Aali Imraan 3:165].
• To absolve ourselves with Allah by discharging the trust of Da'wah which He has made obligatory upon us. Allah says: "And when a community amongst them said: 'Why do you preach to a people whom Allah is about to destroy and punish with a severe torment?' The preachers said: 'In order to be free from guilt before your Lord (i.e. Allah) and perhaps that they may fear Allah.'" [Surah Araaf 7:164].

The Distinguishing Characteristics of the Salafi Da'wah

Among the distinguishing characteristics of the Salafi Da'wah are:

• Actualization of Tawheed in the beliefs, statements, and deeds of the Muslims. Allah says: "Worship Allah (alone) and join none with Him in worship." [Surah al-Nisa' 4:36].
• Actualization of the unity of the Muslims through their strict adherence to the Sunnah. Allah says: "And hold fast all of you together to the Rope of Allah (i.e. the Qur'an) and be not divided among yourselves . . . " [Surah Aali Imraan 3:103].